tag:blogger.com,1999:blog-3387285221768321825.post8626545407669072411..comments2023-04-30T06:37:40.583-07:00Comments on The Monk's Brew: (Indie) Business is BusinessMichael Rubinhttp://www.blogger.com/profile/06244248736498318137noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3387285221768321825.post-82161739314366771802009-02-26T21:57:00.000-07:002009-02-26T21:57:00.000-07:00That sounds like a pretty good summary, or at leas...That sounds like a pretty good summary, or at least a fair estimate. So in that sense, 1500 unit sales would amount to somewhere around 150,000 visitors, which can certainly be a lot.<BR/><BR/>Coyote also pointed out that portals like BFG also take a pretty hefty cut of the sales, such that you would need plenty more than 1500 unit sales to break even.Michael Rubinhttps://www.blogger.com/profile/06244248736498318137noreply@blogger.comtag:blogger.com,1999:blog-3387285221768321825.post-61310592790827402622009-02-25T23:19:00.000-07:002009-02-25T23:19:00.000-07:00The usual estimate is that 1% of all downloads res...The usual estimate is that 1% of all downloads results in a sale.<BR/><BR/>I've been watching the numbers, and looking at my own unfinished game (with no sales), and come up with the following rough guestimate:<BR/><BR/>- About 10% of the people that visit my web site (and watch the videos) download my game.<BR/><BR/>- Only about 10% of them play for any amount of time. (Which tells me that my game isn't good enough yet.)<BR/><BR/>- From Runescape's numbers, only about 10% of the people that play for any amount of time will actually pay.<BR/><BR/>So, as a rough guestimate, you need 1000 people to visit your site for every paying customers.<BR/><BR/>IF you manage to develop a really good game, you might get 20% numbers at each stage (instead of 10%), and only need 125 visits per paying customer.<BR/><BR/>This 125:1 ratio is low enough that recommendations will create a positive-feedback recommend-to-friends cycle. At 1000:1, recommend-to-friends is insignificant, and you have to spend so much in advertising that it costs more to acquire a customer than they pay back.Unknownhttps://www.blogger.com/profile/03211264481142230385noreply@blogger.com